Tablet Market

Too Cautious LG

While some companies prefer to risk and quite baldly engage in a completely new activity, others prefer to sit on the fence and wait for clarification of the situation and only once everything is 1000% clear they will try unfamiliar waters. While Samsung is from the first group of market players, LG is, no doubt, from the second.

It can not be said that the company did not want to be at the front of tablet manufacturing and deliver one of the first tablets to the consumer market. Everybody wants to be the first. The thing is that its management prefers to keep to a rather cautious policy when compared to other producers. The company had already announced about its plans to deliver a tablet under the LG Pad brand when Google’s representatives announced that Froyo was not suitable for tablets. The news turned out to be a called shower and significantly reduced the tempo of the tablet development.

The management folded it plans under the pretext that one must wait for a more reliable Android OS to come out. The next Android iteration will be released at the end of this year under the Gingerbread name but it is unlikely that LG will use it to create its tablets. There are some rumors that the iteration is also not the best variant for a full-fledged tablet. So, more likely the company will wait even longer till the next version, named Honeycomb is unveiled. The version is to hit the market at the beginning of next year and will be as Google’s experts say, the ideal platform for tablets.

In general, it is quite clear why LG is keeping to such a careful strategy and prefers to wait instead of indulge at breakneck speed into building a new tablet. The financial situation of the company leaves much to be desired at the moment as its mobile unit is bearing heavy losses. The company is unable to deliver anything which would be able to compete with the top class smartphones of Apple, Blackberry and Samsung. So, LG desperately needs something which would not only solidify its shaking position at the market but also will give an incentive for future development and growth. But sitting on the fence can well turn out to be quite a bad strategy as next year even more companies are going to deliver their gadgets to the market thus provoking even more competition and fragmenting available market shares. But the company’s decision seems to have been taken so there’s hardly anything possible to change the situation and all interested parties are to wait to see what will become of that.